Richard N Rhodes

Identity

Identity

IDENTITY

All of my work is the result of the Design Thinking process. Here you’ll find stand-alone examples that highlight the result of this thinking, however to see the full scope of our thinking in action I suggest reading our case studies or strategic solution pages.

Identity: All logos are not created equal. A logo is a flag, a signature, an escutcheon. A logo doesn’t sell directly or describe a business. Instead, its meaning is derived from the quality of what it symbolizes. How it is out into use also determines how it is perceived. With my passion and dedication to design as a craft, I am able to create logos and identity packages (business cards, letterhead, envelopes, etc.) that are distinct, usable, memorable, universal, enduring and timeless.
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